Does My Business Need a Copywriter?
Yes. And I'm not just saying that because I'm a freelance copywriter.
Let’s face it: writing is a skill. And chances are, as a small business owner, your focus is on your product or service: not Search Engine Optimization (SEO).
A copywriter is a writer who specializes in:
Creating persuasive, interesting, and attention-grabbing writing.
SEO optimization.
Writing in your voice/brand.
Conversion! We know that you are selling a product or a service, and we know how to engage your client, turning them from warm leads into lifelong customers.
We are pros at multitasking.
Copywriters typically work in advertising or marketing, crafting copy for ads, emails, blogs, writing web pages, product descriptions, social media, and more.
You see writing by professional copywriters in every industry. That Ad on Facebook (and all other social media platforms)? Copywriter. The blog on how to do anything? Written by a copywriter. Websites? Written by a copywriter.
At its core, a copywriter's job is all about understanding how to craft an effective message that will resonate with your target audience.
We show your clients how your product or service solves their problems.
We help you grow your email list and then keep your clients engaged with brilliant copy.
Some of us help with brands and building loyalty. We love learning about your target audiences!
We all specialize in conversion. Turning a lead into a lifelong client.
Whether you're trying to sell a product or simply raise awareness for a cause, a good copywriter will know how to get your message across in a way that gets results.
How can you find a good copywriter for your business or project?
As a business owner, you know that good copy is essential for engaging your audience and driving conversions. But with so many options out there, how can you find a copywriter who is a good fit for your company? Here are a few tips to get you started:
First, take a look at the copywriter's portfolio. Do they have experience writing the type of content you need, such as blogs, emails, web copy, or social media posts? And does their style and tone match the voice you want to portray for your brand? If so, that's a good sign.
Next, ask around for recommendations. Talk to other business owners or professionals in your network who have worked with copywriters in the past. They may have some great suggestions for you.
Reach out to a few copywriters and ask for quotes. This will give you an idea of pricing and help you make your final decision. Don’t skip this part! You want to find the perfect match.
What should you look for in a copywriter's portfolio or work samples?
When you're looking for a copywriter, you want to find someone who can produce high-quality, engaging content. The best way to gauge a copywriter's ability is to look at their portfolio or work samples. Here are some things to look for:
Well-written, error-free copy. This is the first and most important thing you should look for. The copy should be free of grammatical and spelling errors, and it should flow smoothly.
Engaging, interesting copy. The copy should be engaging and hold your attention from beginning to end. It should also be relevant to your needs and interests.
A variety of copywriting samples. A good copywriter will have a diverse portfolio that includes examples of different types of copy, such as blogs, emails, web copy, and social media posts. This will give you a good idea of their range and ability.
A call to action. How are they convincing people to buy the product or service? Do you like the way that they sell?
The copywriter knows how to focus on the benefits of the product. The features are important, but people want to know what it will do for them more than they want to know what’s made of.
By keeping these things in mind, you can be sure to find a copywriter who will produce high-quality content that meets your needs and expectations.
How much should you expect to pay for quality copywriting services?
If you're looking for quality copywriting services, you'll need to be prepared to pay a fair price. Good copywriters are in high demand, and the going rate for their services reflects that.
Depending on the scope of your project, you can expect to pay anywhere from $50-$200 per hour for a copywriter's time. Many of them charge by the project; which is ideal because there are no surprises with the bill.
Of course, rates can vary depending on the writer's experience and the complexity of the project. For example, writing a blog post will generally be less expensive than crafting a compelling email campaign.
Regardless of the project, you can be sure that quality copywriting services are worth their price tag. After all, good copy can make all the difference in achieving your marketing goals.
How can you ensure that the final product meets your expectations and needs?
When you're looking for a copywriter, it's important to find someone who can not only produce high-quality work but who also understands your specific needs and requirements.
The best way to do this is to provide the copywriter with a clear and concise brief that outlines your goals and expectations for the project. And don’t forget to include your brand guide!
Most copywriters also include edits in the cost of the project. Take advantage of this, and let them know what works and doesn’t. They want your copy to be a reflection of the best of you and your business.
The biggest reason you need a professional copywriter?
Hiring a copywriter frees up more time for you to focus on other aspects of running your company. As any entrepreneur knows, there never seem to be enough hours in the day when it comes to managing a successful business—so outsourcing some of the work can give you more time to focus on actually creating your product. (read more about delegating here).
Also? You will sell more because we are good at what we do. Copy doesn't have to be cheesy. Or fake. Or gross. We can help you build an online (or in-person!) community of clients that are invested in your business and what you do. Because your business is magic, and the world deserves to know about it.
Want to know more? Schedule a free consultation to learn about what we can accomplish together. I believe in you, and can't wait to watch your business grow!
